Bridging China depth with global breadth to build AI-native marketing engines, autonomous workflows, and cross-border growth.
Explore the thesis18+
Years leadership
3×
Growth at Qidian
#1
FT Global EMBA
[ 01 // The Agentic Shift ]
The next advantage is not another tool. It is the architecture connecting live intelligence, governed creation, autonomous activation, and revenue feedback.
System architecture // interactive view
Always-on market and account intelligence
Dynamic segmentation and next-best action
Autonomous, governed touchpoint orchestration
Live feedback, learning, and revenue signals
[ 02 // Architecture Teardowns ]
Client identities withheld
CASE_01
GLOBAL EXPANSION
Client profile
Confidential growth-stage technology venture expanding internationally.
Challenge
Turn a resource-heavy global growth motion into an always-on, measurable acquisition engine.
Architecture blueprint
Measurable outcomes
CASE_02
CHINA LANDING
Client profile
Confidential global digital-platform company entering mainland China.
Challenge
Navigate a distinct cloud, compliance, partner, and enterprise buying ecosystem without diluting the global proposition.
Architecture blueprint
Measurable outcomes
[ 03 // Engagement Models ]
Each engagement converts executive priorities into a practical architecture, operating rhythm, and measurable path to value.
Embedded executive leadership to reset positioning, pipeline architecture, team rhythm, and revenue accountability.
A focused diagnostic and design sprint that turns isolated AI experiments into a governed marketing system.
Strategic guidance across local cloud ecosystems, compliance-aware CRM, partnerships, and market narrative.
[ 04 // Executive Pedigree ]
100M+
RMB segment scaled
2×
Sinobase revenue
APAC
Top sales
EN · 中文
Executive fluency
Global Technology Partnership Director
Led Salesforce-on-Alibaba Cloud GTM and AI + CRM adoption across China.
Domain Lead, Marketing & Technology
Scaled Tencent Qidian to 3× revenue growth and a new segment beyond RMB 100M.
General Manager & Group CMO
Owned P&L, doubled revenue, and built Oracle and Huawei cloud alliances.
Global EMBA · Executive Education
FT Global #1 EMBA; technology and innovation executive study at UCLA Anderson.
[ 05 // Perspectives ]
Essays on agentic marketing, enterprise platforms, AI data strategy, and cross-border growth — written from inside Salesforce, Tencent, and the CEIBS network.
Meta's Muse agent hit #1 on the US App Store in 7 days — not by being the smartest model, but by leading with an outcome ("I'll save you ~$1,000"), a user-generated proof flywheel (#MuseMoneyChallenge), founder-led personality, and distribution Meta already owned. The deeper signal: the agent is becoming the new storefront and search bar, prices go transparent, and marketing shifts from capturing attention to earning trust and delivering utility. Includes the Muse Charm hardware, the OpenAI "Dots" response, the Amazon blockade, the impersonation and privacy risks, and a China lens (Doubao as the closest mass-market analog; AI Passport as the open-source slow path).
On September 28, 2026, AMD agreed to acquire World Labs — the spatial-intelligence lab Fei-Fei Li co-founded in 2024 — in an all-stock deal valued at roughly $8.2 billion. It is the chipmaker's second-largest acquisition ever, behind only Xilinx. What AMD is really buying is the next interface layer after the screen.
Agents took the front door — but the brand still owns the room. The brand's new problem is not "how do we rank" but "what does our brand become inside someone else's assistant?" A two-layer model: an agentic online layer for discovery and routing, and a tangible physical layer where trust is earned.
I use WorkBuddy every day — ideation, drafting, scheduling, weekly reviews all happen inside it. So when Tencent's Q2 earnings named it outright, my reaction wasn't "another product launch." It was: the entry point I live in every morning just got written into the quarterly report of my ex-employer — China's most profitable internet company — at a cost of $1.5B in a single quarter. This isn't a coincidence. It's a signal.
A thought experiment: what happens when Slackforce — Salesforce's AI layer fusing Slack and CRM — inherits your company's memory, and your accountability along with it. Drawn from a SaaS career at Tencent and Salesforce.
A GEMBA study visit to Tencent HQ becomes a first-hand report on WorkBuddy's 40+ releases in three months, why AX (agent experience) now matters as much as UX, and why leaders must govern pace, not just chase it.
From February's "SaaSpocalypse" ($285B wiped in 48 hours) to the Claudeforce launch — the four months between Salesforce dismantling its own UI and handing it to Claude, with an honest self-correction on who wins the agent era.
ChatGPT Ads went live across 31 European markets — agency-gated, contextual-only under GDPR, with a thin auction. The marketing, legal, and expansion angles, and one rule: earn the citation inside the answer before buying the sponsored shelf below it.
Google's bankruptcy-auction purchase of Spirit Airlines' emails, pricing models, and decision logs signals AI's shift from free scraping to paying for proprietary operational data. For CMOs: your pricing logic and customer data are now assets someone will bid for.
Same week, same category, opposite marketing mixes — a 4P/STP teardown of why Tesla sells inevitability to regulators while Xiaomi sells a spec-by-spec decision to comparison-shopping parents.
A 15-year event producer's creed was always control — until a gala built on five personal stories and unscripted transitions showed that the best events happen when you subtract the run sheet, not add to it.
The #1 blocker for the agentic workforce is not model capability — it is consistency. Teams call it "AI 抽卡" (AI gacha): pull the lever, pray for a good roll. The fix is a quality department — evals, verification, guardrails — not a bigger model.
MIT's NANDA lab found 95% of enterprise GenAI pilots produced no measurable impact — not because models are weak, but because models don't deploy themselves. The information-decay law (customer → sales → PM → engineer) explains why the last mile is business understanding, not compute.
A B2B leader's read of Tencent Research Institute's 2026 top-10 AI trends: intelligence-as-a-service shifts pricing from tokens to outcomes, the agentic internet (智联网) replaces DAU with task completion rate, employees become agent bosses under intent–constraint–evidence, and harness engineering designs the environment, not the prompt.
62% of B2B buyers now ask an LLM before they ever visit your website. The funnel still works, but a second path has opened that ends in an answer, not a click — and if your brand isn't inside that answer, you never enter the consideration set.
At 3 a.m. an agent working for a procurement director scans a dozen supplier sites and shortlists your competitor — you never know it happened. Per Comcast NBCUniversal LIFT Labs, the first entity to parse your value proposition may no longer be human. So: can machines actually read your website?
94.1% of Chinese advertisers have invested in AI marketing; 60.3% rate the results average or below. The diagnosis is AI marketing myopia — buying with tool thinking while expecting system-thinking results. The ceiling of an AI tool is the floor of your team's capability.
A CEIBS Minitalk with a 20-year manufacturing founder and a 30-year design legend. "AI only amplifies existing chaos faster." Six months lost to a data Rashomon — one product, four department names — then an app built in an hour. Governance before intelligence; action before perfection.
A three-person team, a $350 site, and 100 PayPal notifications overnight. PR is an adrenaline shot with diminishing returns; the durable moat is SEO, GEO and AEO — structured data, question-format content, E-E-A-T depth, refresh cadence, and tracking whether AI cites you at all.
[ 06 // Request a Briefing ]
For enterprise leaders navigating AI transformation, China-market complexity, or a critical growth inflection.
Shanghai · Available globally
